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Create and implement your Product strategy

Learn how to design and implement the Product strategy, from vision to roadmap, including the definition of OKRs.

Training objectives

  • Connect vision and product strategy, and understand what a product strategy is (and isn't).
  • Establish a strategic diagnosis and set the strategic challenge
  • Define all the elements of a strategic direction (intent) linked to corporate strategy
  • Decline it and make it executable by teams (missions and OKRs) and link strategy and roadmapping
  • Manage their strategy over time.

Who should attend?

This training is designed for Heads, Directors, VPs, CPOs, and CEOs responsible for defining and steering Product Strategy, as well as for professionals managing all or part of a Product organization, whether at the tribe level or across multiple squads.

All applications will be examined via a qualification process (questionnaire + possible phone exchange).

Programme de formation

Training program

Download the program

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Module 1: Product Strategy fundamentals and strategic vision

  • Understanding Product Strategy
  • Vision and strategy: a critical articulation

Module 2: Strategic diagnosis

  • Building the internal diagnosis
  • Understanding the external context

Module 3: Exploring and shaping a winning strategy

  • Framing the strategic challenge
  • Exploring different types of strategy
  • Selecting and articulating the strategic approach
  • Defining the destination, goals, trade-offs, and guardrails

Module 4: Making strategy actionable and leading execution

  • Conditions for success
  • From strategy to action
  • Roadmaps and long-term strategy management

Interested?

Pre-registration

Pre-registration

For your teams

from 12,500€

Private session, for your own company (from 6 to 10 people)

Level : Expert Duration : 2 days
Next sessions : 
Contact the Academy teams
Schedule a private session

Some testimonials from our alumni

Alumni testimonials

"User-friendly, interactive, sharp but actionable quickly. Enriching and professionalizing, for me it's a breath of fresh air needed to take a good step back."

Romain Mazuir

Product Manager, MANO MANO

"Very rewarding because the trainer gives concrete examples in recognized companies as well as by the exchanges with the participants of a homogeneous level. Lots of things to implement."

Olivier Varloud

Product Manager, VIRAGE GROUP

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trainers

Our Thiga trainers

Our training courses are led by one of our experts. They are simultaneously trainers, program creators and consultants and they combine their professional experience and pedagogy to help you develop your skills.

trainers
Discover our trainers

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A few words from David, Director of Thiga Academy

We are the leading Academy for Product training in France.
Our ambition? Drive the market maturity, help Product professionals grow, and assist companies in retaining their teams by offering career development paths, all while creating responsible digital products with impact.

A word from David, Director
of Thiga Academy

We are the benchmark Academy for product training in France.

91%

satisfaction

+11 000

alumni

+35

training

+1 200

certified

Contact us

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David-Schuster

David Schuster

Director of Thiga Academy since 2019

Frequently asked questions

All the answers to your questions about our training courses!

Are training courses eligible for the CPF?

Our training catalog is not eligible for CPF funding.

For self-employed people or individuals wishing to train with us, please do not hesitate to contact us (academy@thiga.fr ), and we will be able to offer you payment facilities.

How can I get my training financed?
To finance your training, there are two main criteria to take into account:
  • The professional situation of the people to be trained: employee, self-employed, job-seeker, private individual, etc.
  • The budget sources you can/want to mobilize: direct company funding, OPCO, France Travail, personal funds, etc.
Please note that our training catalog is not eligible for CPF funding, but we can offer you payment facilities. Please do not hesitate to contact us to discuss this.
Thiga Academy is Qualiopi certified in the "Training Action" category.
Why take this course?

Being a Product Leader means constantly adapting the configuration of this environment in its cultural, organizational, strategic and managerial dimensions. These are difficult and demanding positions, as each decision has a global impact, multiplying the effects of both good and bad choices. Product Leaders training courses are designed for both product and design managers.

They equip these strategic managers to :

  • better understand each dimension of their role
  • Gain perspective on their job
  • draw inspiration from market best practices
  • Practice on concrete cases
  • Exchange with other Product Leaders

More specifically, this program is for you if you are :

  • an experienced Head of / VP - with 3 to 6 Product teams
  • an experienced VP / CPO with 4-5+ Product Teams

And you want to learn how to define a product strategy that is desirable, accessible and executable by your teams.

For more information, download our catalog or contact our teams.

Does this training lead to certification?

Our Create and implement product strategy training course is not yet certifiable. But our entire catalog will soon be!

How do I register for a session?

Would you like to deploy the Create and implement product strategy training course within your team? Click on "Schedule a private session" at the top of this page and tell us your preferences: face-to-face, distance learning, time of year... You decide! Together, we'll check the qualifications of your teams, to ensure that the program matches the expectations and maturity of the planned learners.


Possibility of organizing up to 7 days before the scheduled date, subject to receipt of the signed agreement. Sessions for groups of 6 to 10 people.

I want to customize this training

This training program meets the needs of your teams, but you'd like to adapt, replace or add a module... It's possible! Click on "Schedule a private session" at the top of this page and tell us what you'd like to adapt.

More questions?

Would you like to train yourself or your team at Thiga Academy? Contact our teams today!

Contact us

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with a request body that specifies how to map the columns of your import file to the associated CRM properties in HubSpot.... In the request JSON, define the import file details, including mapping the spreadsheet's columns to HubSpot data. Your JSON request should include the following fields:... entry for each column.