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Data-informed PM training

Leverage the full potential of data to make product decisions and incorporate it into your daily work as a Product Manager.

Data-Informed PM training objectives

  • DATA : Understand the basics of data, the Data Stack, and the associated roles and disciplines.
  • SUCCESS : Learn how to define product success and the steps to build appropriate metrics.
  • METRICS : Master common types of metrics: satisfaction, health, engagement, usage, outcomes, and ecosystem.
  • DECISION : Analyze data to guide decision-making in a data-informed way.

Who should attend?

This training designed for Product Managers wishing to formalize and develop their data practices.

This course is aimed at Product Managers. All participants must be familiar with the content and skills acquired in the Product Manager training course in order to follow this course.

Programme de formation

Training program

Download the program

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Module 1: Why should a PM be Data-Informed?

  • Understand the role of data in product decisions (arbitrate, prioritize, adjust).
  • Differentiate between Data-Driven and Data-Informed approaches.
  • Discover the Thiga Eats running case study and the risks of deciding "without data".

Module 2: What is Data?

  • Clarify what "data" actually means (data types, big data, quant / qual).
  • Understand the data stack: ETL, storage, dataviz, product tools.
  • Identify data roles (Data Analyst, Data Engineer, Data Scientist) and organizational models.
  • Learn how a PM collaborates effectively with these profiles.

Module 3: Defining and Calculating Common Metrics

  • Link the business model, product typology, and lifecycle to the right indicators.
  • Distinguish between KPI vs metric, lagging vs leading, and "vanity" metrics.
  • Map your metrics: usage, engagement, satisfaction, quality, efficiency, business, ecosystem.
  • Use frameworks like NSM, HEART, CASTLE, AARRR, DORA… to structure your KPIs.

Module 4 : Setting Objectives to Achieve

  • Move from "too many KPIs" to 3–10 core KPIs using the KPI Focus Matrix.
  • Choose Goals and Guardrails using the Goal Decision Matrix.
  • Set a realistic target for a KPI (e.g., conversion) based on internal data / benchmarks.
  • Identify leading metrics to track impact quickly.

Module 5 : Experimenting to make Data-Informed Decisions

  • Why experiment: to reduce uncertainty and de-risk product decisions.
  • Map risks: desirable, feasible, viable, usable.
  • Discover main experiment types (user tests, A/B tests, fake door, MVP…).
  • Use the Experiment Sheet to formulate hypotheses, metrics (including leading metrics), and success criteria.

Module 6 : Measuring and Understanding Impact

  • Lay the foundations of product tracking: events, tracking plan, datalayer.
  • Connect tracking, dashboards, and KPIs defined in previous modules.
  • Read experiment results and interpret the impact on goals, leading metrics, and guardrails.
  • Know how to iterate: decide whether to persevere, adjust, or stop an initiative based on data.

Interested?

Pre-registration

Pre-registration

For your teams

from 10 400€

Inter-session, shared with other companies (up to 12 people)

Level : Intermediate Duration : 2 days
Next sessions : 
Contact the Academy teams
Schedule an Intra session

Some testimonials from our alumni

Alumni testimonials

"Very interesting! Jennifer is motivating, inspiring and interacts easily with participants. As the training is quite theoretical, the practical modules are interesting and allow you to immerse yourself better in the training."

Guillaume Sarremejean

Product Manager, TOTAL ENERGIES

"Very reassuring in my approach as PM on a daily basis and in my new role as Senior".

Noémie Colin

Product Manager, WEBINTERPRET

"I really liked the fact that the trainer was also a field person. This meant that the training wasn't just theoretical but also a sharing of experience."

Christophe D'Abreu

Product Manager, EKINO

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Our training courses are led by one of our experts. They are simultaneously trainers, program creators and consultants and they combine their professional experience and pedagogy to help you develop your skills.

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A few words from David, Director of Thiga Academy

We are the leading Academy for Product training in France.
Our ambition? Drive the market maturity, help Product professionals grow, and assist companies in retaining their teams by offering career development paths, all while creating responsible digital products with impact.

A few words from David, Director of Thiga Academy

We are the benchmark Academy for product training in France.

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David-Schuster

David Schuster

Director of Thiga Academy since 2019

Frequently asked questions

All the answers to your questions about our training courses!

Are Thiga Academy training courses eligible for CPF?

Our training catalog is not eligible for CPF funding.

For self-employed people or individuals wishing to train with us, please do not hesitate to contact us (academy@thiga.fr), and we will be able to offer you payment facilities.

How can I get my training financed?
To finance your training, there are two main criteria to take into account:
  • The professional situation of the people to be trained: employee, self-employed, job-seeker, private individual, etc.
  • The budget sources you can/want to mobilize: direct company funding, OPCO, France Travail, personal funds, etc.
Please note that our training catalog is not eligible for CPF funding, but we can offer you payment facilities. Please do not hesitate to contact us to discuss this.
Thiga Academy is Qualiopi certified in the "Training Action" category.

Why take this course?

Our industry-recognized training catalog offers a comprehensive program for every stage of your Product career.

This course is aimed at Product Managers, Product Designers, Product Marketing Managers, from Product Acculturation to the various levels of Product Leadership. We also offer to enhance your expertise with specialized training in IA Data, Accountability, Soft skills...

We run workshops on specific tools and methods used in day-to-day team work, and are also able to tailor programs to your needs.

More specifically, this program will teach youhow to use data in your day-to-day work as a Product Manager.

For more information, you can contact our teams.

Does this training lead to certification?

Our Data Informed training course is not yet certifiable. But our entire catalog will soon be!

How do I register for a session?

You bet! To take your Product career to the next level, our Data Informed training course is just what you need, and we'll be delighted to welcome you!

Registering for one of our public sessions couldn't be easier: select the date that suits you on this page and fill in the pre-registration form.
Within a few hours, you'll receive your training agreement, which you'll need to sign and return to us, along with the training program.
Once done, you're registered⸱e: you'll receive an invitation in your diary with the first logistical information!
Registration possible up to the day before the training session, subject to availability of places and receipt of the signed agreement before the session.

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Would you like to organize a Data Informed private training session for your teams? Click on "Schedule an private session" at the top of this page and tell us your preferences: face-to-face, distance learning, time of year... You decide!
Sessions can be organized up to 7 days before the scheduled date, subject to receipt of the signed agreement. Sessions are designed for groups of 6 to 10 people.

I want to customize this training

This training program meets the needs of your teams, but you'd like to adapt, replace or add a module... It's possible!

Click on "Schedule a private session" at the top of this page and tell us what you'd like to adapt.

More questions?

Would you like to train yourself or your team at Thiga Academy? Contact our teams today!

Contact us

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