Data-Informed PM
Training

As Product Managers, acquire all the necessary knowledge to understand the data stack, select the right metrics for experimentation and use the data at the right time in the product process.

To summarize, use the full potential of data and make data-informed decisions!

Why will this training boost your career?

Practical

Taking our training courses is both a breath of fresh air and a shot of adrenaline! You'll take a step back, and leave with plenty of examples, methods and actionable tools to help you advance in your product career.

Our consultants

Our consultants-trainers face the same challenges as you: they are Product Managers, Designers, Marketers, and will share with you their experiences, their successes and failures, in the most dynamic scale-ups and large groups.

Market leader

We were the pioneers of PM in France. Our training courses are recognized for their quality. Training at Thiga Academy means obtaining a certification that is recognized throughout the product community.

The modules

Module 1: The Data responsibilities of a Product Manager

Module 2: Measure the health of your product

Module 3: Using data to make product decisions

The training program

Module 1: The Data responsibilities of a Product Manager

Scope and responsibilities: interacting with data roles (analyst, engineer, ops, scientist);
Questions to ask yourself as a Product Manager about data,
Understanding the different bricks / tools of a data stack;
Data at each stage of the life of a product or a feature;
Arguing with stakeholders.

Module 2: Measure the health of your product

What is a product that works?
Define its key metrics (usage, performance, satisfaction, business ...) ;
Challenge the reliability of the data;
Learn about the main analytics frameworks and their limits (AARRR, North Star Metric...).

Module 3: Using data to make product decisions

Use data in Product Discovery (user research, insights);
Make a data informed product decision;
Validate / Invalidate an experimentation;
Data tasks of the Product Manager in the delivery process;
Measuring usage and iterating;
Communicating with data.

Alumni speak best about it

‹‹ A training made by someone who knows what he is talking about, who has a real experience of the field, of the methodology. Reminding us of the essential notions (northern star, metrics, perpetual questioning...), it's good ››

Vincent Beudez

Product Manager
‹‹ A great experience. I was amazed at what we could do in video and with Miro. I came out of it satisfied because the objectives were reached. A big plus: the sharing of the trainer's experience. ››

Anne-Laure Grand

Leader Customer Loyalty Program - Décathlon
‹‹ Dense but not boring and with a lot of practical application. You come away with actionable knowledge to use the following week :) ››

Julien Ravat

Senior Product Designer - iGraal
‹‹ I felt 100% involved in the content proposed and was able to project what we could put in place and improve at each step. The training combines very well the fundamentals of marketing adapted to digital products that it completes with specific approaches perfectly mastered and highlighted with concrete examples and practical exercises. ››

Anne-Cécile Bellanger

Head of Product Management and Marketing - Suez
‹‹ Very good group, very good balance between theory and practice, interesting examples. We don't feel like answering emails during the training which goes by very quickly. ››

Tiphanie Prevot

Product Owner - La Poste