Marty Cagan 1-Day Exclusive TRANSFORMED Workshop

Hosted by Thiga on April 25, 2024 in Paris 🇫🇷

On the occasion of the release of the book 'TRANSFORMED,' Thiga is proud to exclusively host this workshop for leaders out there who are striving to help their companies transform, at a price of 2,500€.

Interested? Let us know!

Group 39884-1


1 day dedicated to Product Transformation for Leadership Teams, exclusively in Paris for 2,500€. 

The TRANSFORMED workshop has three main goals:

  • First, we will educate you with a deep understanding of the product operating model, and what it means to work that way.
  • Second, we will try to convince you with detailed case studies of successful transformations, that while difficult, it is absolutely possible for you to transform your company to the product operating model.
  • Third, we will inspire you with truly impressive case studies of product innovation, showing what you too will be capable of doing once you successfully transform.

    Why this workshop? 

    The TRANSFORMED workshop and upcoming book were created to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.

    The workshop aims to provide an in-depth exploration of the key elements required for a successful shift to the product model. This includes gaining insights into essential new product competencies and concepts, as well as mastering fundamental principles crucial for this transition. Additionally, it involves overcoming common challenges and addressing potential issues that may arise.

    Key Topics and Questions Explored:

    1. Defining the product model and its significance in transformation.
    2. Identifying new capabilities and opportunities enabled by the transformation.
    3. Exploring the critical competencies central to the product model.
    4. Understanding the foundational concepts underlying the product model.
    5. Discussing the primary principles vital for successful product management.
    6. Strategies for evaluating organizational readiness and planning the transformation.
    7. Tools and methodologies for implementing and managing necessary changes.
    8. Addressing common concerns and objections from key stakeholder

This workshop will be led personally by Marty Cagan, the founder of the Silicon Valley Product Group, and the primary author of 'INSPIRED', 'EMPOWERED' and the upcoming 'TRANSFORMED'.

Who should attend to this workshop? 

This wokshop is intended for those people leading, guiding, or working to learn about transformations to the product model. The session is designed for the leaders out there that are trying to help their companies transform: CEO’s, Chief Digital Officers, Chief Transformation Officers, heads of product (CPO) and heads of technology (CTO, CIO), as well as other key change agents trying to help their company succeed in this journey, such as product or transformation coaches, managers, and influential individual contributors.

Interested? Let us know!

3 modules, tout un programme !

1 - Introduction

C’est sans aucun doute le seul module théorique de la formation. Ici, nous reposerons les bases de la méthode. À la fin de ce module, tu sauras :

Les différentes étapes, les livrables attendus, les activités recommandées ou encore, à quoi ressemble un projet concret de A à Z ?

2 - Mise en situation

Autour d’un cas d’entreprise fil rouge et en groupe, vous mettrez en application les étapes de la méthode F.O.C.U.S.E.D les unes après les autres : Frame, Observe, Claim, Unfold, Steal, Execute et Decide.

Nous irons en profondeur dans sur la qualité et la précision des livrables, les modes de collaboration ou encore la découverte des activités. Tout au long du cas, et à la fin de chaque étape, les équipes pourront comparer leurs réponses et débriefer en équipe puis collectivement.

3 - Partage d'expérience

Ce moment d’échange et de partage d’expériences a un triple intérêt :

  • Analyser des problèmes rencontrĂ©s pendant l’escape game ;
  • Aborder les contextes qui nĂ©cessitent des ajustements ;
  • Avoir les clĂ©s pour savoir exactement par oĂą commencer, en revenant dans ton entreprise.
TĂ©lĂ©charge le programme ! 

Workshop details

  • Duration: 8 hours and 30 minutes of engaging and interactive sessions
  • Marty Cagan leading the workshop
  • Comprehensive learning materials and resources provided
  • Opportunity to network with peers and industry leaders

What's Included:

  • All-day gourmet food offerings: breakfast, lunch, and snacks to keep you energized
  • A nurturing environment conducive to learning and networking


  • €2500 This inclusive fee covers your full participation in the workshop, along with all meals provided throughout the day.

Seats are limited, so secure your spot now for an insightful day of growth, learning, and product transformation!


An in-person workshop in the heart of Paris

Hotel Lutetia - Paris

  45 Boulevard Raspail, 75006 Paris

About Marty Cagan
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Marty Cagan
CEO & Founder at SVPG

Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay.

During his career, Marty has personally performed and managed most of the roles of a modern technology product organization, including product management, software development, product marketing, user experience design, software testing, engineering management, and general management.

As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe. Marty is the author of INSPIRED: How To Create Tech Products Customers Love and co-author of EMPOWERED: Ordinary People, Extraordinary Products.

Marty Cagan