Marty Cagan 1-Day Exclusive TRANSFORMED Workshop

1 day dedicated to Product Transformation for Leadership Teams, exclusively in Paris for 2,500€. 

The TRANSFORMED workshop has three main goals:

• First, we will educate you with a deep understanding of the product operating model, and what it means to work that way.
• Second, we will try to convince you with detailed case studies of successful transformations, that while difficult, it is absolutely possible for you to transform your company to the product operating model.
• Third, we will inspire you with truly impressive case studies of product innovation, showing what you too will be capable of doing once you successfully transform.
  
  

  Why this workshop? 

  The TRANSFORMED workshop and upcoming book were created to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.

  The workshop aims to provide an in-depth exploration of the key elements required for a successful shift to the product model. This includes gaining insights into essential new product competencies and concepts, as well as mastering fundamental principles crucial for this transition. Additionally, it involves overcoming common challenges and addressing potential issues that may arise.

  Key Topics and Questions Explored:

  1. Defining the product model and its significance in transformation.
  2. Identifying new capabilities and opportunities enabled by the transformation.
  3. Exploring the critical competencies central to the product model.
  4. Understanding the foundational concepts underlying the product model.
  5. Discussing the primary principles vital for successful product management.
  6. Strategies for evaluating organizational readiness and planning the transformation.
  7. Tools and methodologies for implementing and managing necessary changes.
  8. Addressing common concerns and objections from key stakeholder

This workshop will be led personally by Marty Cagan, the founder of the Silicon Valley Product Group, and the primary author of 'INSPIRED', 'EMPOWERED' and the upcoming 'TRANSFORMED'.

Who should attend to this workshop? 

This wokshop is intended for those people leading, guiding, or working to learn about transformations to the product model. The session is designed for the leaders out there that are trying to help their companies transform: CEO’s, Chief Digital Officers, Chief Transformation Officers, heads of product (CPO) and heads of technology (CTO, CIO), as well as other key change agents trying to help their company succeed in this journey, such as product or transformation coaches, managers, and influential individual contributors.