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Product Marketing training

Certified

Explore the full scope of Product Marketing and the associated responsibilities to ensure the success of a digital product in your market.

Product Marketing training objectives

  • PRODUCT MARKETING: The basics, its history, role and positioning within an organization
  • PRODUCT MARKETING VS MANAGEMENT: Why and how should we work?
  • BUYER PERSONA: Understand your market, the competition and define your buyer persona profile
  • POSITIONING: Define a clear positioning taking into account the context and the product
  • MESSAGING: Create and structure an effective message around the product and its benefits

Who should attend?

This course is designed for:

  • Product Managers with a business appetite who want to go further on the marketing aspects of their product
  • Marketing specialists wishing to work with or as Product Marketing Managers
  • Product Marketing Managers wishing to formalize and develop their best practices

Programme de formation

Training program

Download the program

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Module 1: Introduction to Product Marketing

  • What is Product Marketing? Why is it important for both Product and Marketing?
  • Understand the roles, responsibilities and skills required to be an excellent PMM
  • How should PM and PMM work together to ensure the success of their product?

Module 2: Understand your product's ecosystem

  • What is a market? How do you study its dynamics, measure it and understand the competition?
  • What is a buyer persona? How do you build and address them? Should we sell our product to everyone?

Module 3: Shape: Define your Product

  • What is product positioning? Why is it important?
  • How do I build an impactful positioning?
  • How do I define my pricing strategy? What different models work?
  • How do I define an effective messaging strategy that is tailored to my target audience?

Module 4: Roll-out: Launch your product

  • How to build your Go-To-Market strategy?
  • Coordinate and launch your product on the market effectively
  • Sales enablement & tactics: how can you ensure that your sales force is effective, autonomous and comfortable in selling your product to the right target with the right messages?

Interested?

Pre-registration

Pre-registration

For your teams

from 10,400€

Private session, for your own company (from 6 to 10 people)

Level : Intermediate Duration : 2 days
Next sessions : 
Contact the Academy teams
Schedule a private session
Group 42

Product expert certification

Skills development begins with training and ends with certification. Our certification, created from start to finish by our Thiga consultants and trainers, enables trainees to assess and validate their skills, enhance their expertise and develop their careers by taking an exam, which is recognized by the Product community.

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Some testimonials from our alumni

Alumni testimonials

"I found this training very comprehensive. I really liked the way the two trainers shared their experiences. It enabled me to draw parallels with my business and to fuel my thinking about what we could put in place. I would 100% recommend this training course, which was very comprehensive!"

Célia Terrol

Product Marketing Manager, VOLTA MEDICAL

"Great trainers, who immediately set a good framework for sharing experiences. You also get a real sense of their pedagogical expertise (well-constructed materials and good pace to keep attention, theory/practice balance). The numerous commented examples help to open up to many different contexts. Overall, everything is coherent, because you can see that the advice given is also applied at Thiga."

François Evano

Product Marketing Manager, METROSCOPE

"Very competent trainer on the subject, who shared with us some very interesting content and selected frameworks. All that's left is to pick and apply. Great atmosphere! What's interesting is that your trainers are also consultants to customers and therefore in the field and this is felt."

Christophe Pareau

Product Marketing Manager, EURECIA

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trainers

Our Thiga trainers

Our training courses are led by one of our experts. They are simultaneously trainers, program creators and consultants and they combine their professional experience and pedagogy to help you develop your skills.

trainers
Discover our trainers

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A few words from David, Director of Thiga Academy

We are the leading Academy for Product training in France.
Our ambition? Drive the market maturity, help Product professionals grow, and assist companies in retaining their teams by offering career development paths, all while creating responsible digital products with impact.

A few words from David, Director of Thiga Academy

We are the leading Academy for Product training in France.

93%

satisfaction

+10 000

alumni

24

training

+500

certified

Contact us

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David-Schuster

David Schuster

Director of Thiga Academy since 2019

Frequently asked questions

All the answers to your questions about our training courses!

Are Thiga Academy training courses eligible for CPF?

Our training catalog is not eligible for CPF funding.

If you are self-employed or a private individual wishing to train with us, please do not hesitate to contact us (academy@thiga.fr), and we will be happy to offer you payment facilities.

How can I get my training financed?

To finance your training, there are two main criteria to take into account:

  • The professional situation of the people to be trained: employee, self-employed, job-seeker, private individual, etc.
  • The budget sources you can/want to mobilize: direct company funding, OPCO, France Travail, personal funds, etc.

Please note that our training catalog is not eligible for CPF funding, but we can offer you payment facilities. Please do not hesitate to contact us to discuss this.

Thiga Academy is Qualiopi certified in the "Training Action" category.

Why take this course at Thiga Academy?

Our industry-recognized training catalog offers a comprehensive program for every stage of your Product career.

This program is aimed at Product Managers, Product Designers, Product Marketing Managers, from Product Acculturation to the various levels of Product Leadership. We also offer to enhance your expertise with specialized training in IA Data, Accountability, Soft skills...

We run workshops on specific tools and methods used in day-to-day team work, and are also able to tailor programs to your needs.

More specifically, this program will enable you to understand the spectrum of Product Marketing and the responsibilities involved in ensuring the success of a digital product on the market.

For more information, you can contact our teams.

Does this training lead to certification?

Yes, our Product Marketing training is certifiable!

How do I register for a session?

Would you like to organize a private Product Marketing training session for your teams? Click on "Schedule a private session" at the top of this page and tell us your preferences: face-to-face, distance learning, time of year... You decide!

Sessions can be organized up to 7 days before the scheduled date, subject to receipt of the signed agreement. Sessions are designed for groups of 6 to 10 people.

I want to personalize this training.

This training program meets the needs of your teams, but you'd like to adapt, replace or add a module... It's possible!

Click on "Schedule a private session" at the top of this page and tell us what you'd like to adapt.

More questions?

Would you like to train yourself or your team at Thiga Academy? Contact our teams today!

Contact us

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with a request body that specifies how to map the columns of your import file to the associated CRM properties in HubSpot.... In the request JSON, define the import file details, including mapping the spreadsheet's columns to HubSpot data. Your JSON request should include the following fields:... entry for each column.