Product Marketing
Training

Our training was created to allow Product Marketing Managers to become experts in messaging, positioning, pricing or sales enablement...

In summary: we make you a master of the Go To Market!

Why will this training boost your career?

Practical

Taking our training courses is both a breath of fresh air and a shot of adrenaline! You'll take a step back, and leave with plenty of examples, methods and actionable tools to help you advance in your product career.

Our consultants

Our consultants-trainers face the same challenges as you: they are Product Managers, Designers, Marketers, and will share with you their experiences, their successes and failures, in the most dynamic scale-ups and large groups.

Market leader

We were the pioneers of PM in France. Our training courses are recognized for their quality. Training at Thiga Academy means obtaining a certification that is recognized throughout the product community.

The modules

Module 1: Introduction to Product Marketing

Module 2: Understand - Understand the ecosystem of your product

Module 3: Shape - Define your product

Module 4: Roll-Out - Launch your product effectively

The training program

Module 1: Introduction to Product Marketing

What is Product Marketing? Why is it important for Product and Marketing?
Understand the roles, responsibilities and skills to be a great PMM;
How should PM and PMM work together for the success of their product?

Module 2: Understand - Understand the ecosystem of your product

What is a market? How to study its dynamics, measure it and understand the competition?
What is a buyer persona? How to build and address them? Should we sell our product to everyone?

Module 3: Shape - Define your product

What is product positioning? Why is it important?
How to build an impactful positioning?
How do I define my pricing strategy? What are the different models that work?
How do I define an impactful messaging adapted to my target?

Module 4: Roll-Out - Launch your product effectively

How to build a Go-To-Market strategy? Coordinating and launching your product on the market efficiently
Sales enablement & tactics: how to make sure your sales force is impactful, comfortable and autonomous
to sell your product to the right target with the right messages.

Alumni speak about it best

‹‹ A training made by someone who knows what he is talking about, who has a real experience of the field, of the methodology. Reminding us of the essential notions (northern star, metrics, perpetual questioning...), it's good ››

Vincent Beudez

Product Manager
‹‹ A great experience. I was amazed at what we could do in video and with Miro. I came out of it satisfied because the objectives were reached. A big plus: the sharing of the trainer's experience. ››

Anne-Laure Grand

Leader Customer Loyalty Program - Décathlon
‹‹ Dense but not boring and with a lot of practical application. You come away with actionable knowledge to use the following week :) ››

Julien Ravat

Senior Product Designer - iGraal
‹‹ I felt 100% involved in the content proposed and was able to project what we could put in place and improve at each step. The training combines very well the fundamentals of marketing adapted to digital products that it completes with specific approaches perfectly mastered and highlighted with concrete examples and practical exercises. ››

Anne-Cécile Bellanger

Head of Product Management and Marketing - Suez
‹‹ Very good group, very good balance between theory and practice, interesting examples. We don't feel like answering emails during the training which goes by very quickly. ››

Tiphanie Prevot

Product Owner - La Poste